Founder’s Story – Juvenal Iturriaga
My name is Juvenal Iturriaga, and I’m proud to share the journey that led to the creation of Juve Travel Peru.
I was born and raised in Yanahuara, a small farming community in the Sacred Valley of Urubamba, where my family lived close to the land—growing our own food and preserving the traditions of our ancestors. Quechua was my first language, and I later learned Spanish at school. To continue my education, I moved to Urubamba for high school. Life wasn’t always easy. To support myself, I worked as a porter on the Inca Trail, carrying travelers’ gear through the Inca Trails. Those two years taught me humility, strength, and a deep respect for the landscapes and people of Peru.
Driven by a dream to share the richness of my homeland, I moved to Cusco and studied hard to become a licensed tour guide. I took on every job I could—cleaning, cooking, assisting other guides—to pay for my education. After five years of effort, I officially began guiding travelers through Peru in 2004. Along the way, I learned as much from visitors as I did from my fellow locals.
As I worked in the tourism industry, I noticed something that didn’t sit right with me: most companies were foreign-owned, with very little benefit returning to local communities. That realization became the seed for Juve Travel Peru—a locally owned travel company focused on offering authentic, personalized, and responsible experiences that uplift local families, protect our environment, and celebrate the incredible cultural and natural diversity of Peru.
Who We Are – Juve Travel Peru
Juve Travel Peru is more than a tour company—it’s a community of passionate local guides, storytellers, and nature lovers who are proud to share the best of Peru with you.
We specialize in birdwatching tours, nature adventures, cultural immersions, and responsible travel experiences that connect travelers to the true spirit of Peru. From the high Andes to the Amazon rainforest, we bring you closer to Peru’s unique wildlife, vibrant traditions, and ancient heritage through carefully crafted, small-group or private journeys.
As a 100% Peruvian-owned company, we are deeply committed to:
- Supporting local economies and indigenous communities
- Practicing sustainable tourism that preserves nature and culture
- Offering personalized itineraries for wildlife photographers, birders, and cultural travelers
- Delivering unforgettable journeys with a personal touch
Our team is constantly exploring new regions, building partnerships with trusted local operators, and updating our knowledge to ensure every trip exceeds your expectations. We listen closely to every traveler—we provide detailed pre-trip briefings and value every review as an opportunity to grow and improve.
When you travel with us, you’re not just visiting Peru—you’re helping preserve its beauty for future generations and supporting a local business that gives back to the communities it comes from.
Start your unforgettable journey with Juve Travel Peru today. Let’s explore the soul of Peru together—responsibly, authentically, and with heart.
What makes us different?
At Juve Travel Peru, we believe that the best way to explore Peru is with a team that lives, breathes, and loves this land. Here’s what sets us apart:
We are a 100% Peruvian-owned travel company. That means we work directly with local hotels, transport providers, and expert guides—no wholesalers or intermediaries involved. This allows us to provide fair pricing, better communication, and authentic experiences straight from the source.
By choosing us, you’re not only getting the best value but also ensuring your money benefits local communities. We’re proud to offer competitive prices with uncompromised quality across all our birding, cultural, and adventure tours throughout Peru.
Your journey should reflect your passions. Whether you’re into birdwatching in the Amazon, photography in the Sacred Valley, or immersive cultural experiences, our team will customize your trip from start to finish.
We listen carefully to your needs and work with heart and creativity to design unforgettable, one-of-a-kind itineraries. With guaranteed departures and flexible dates, we make travel easy and personal—just the way it should be.
Planning your trip with us is quick and stress-free. We respond to all inquiries within 24 hours, and we’re always just a message away on WhatsApp or email, even on weekends and holidays.
We understand your time is valuable, and that’s why we work hard to confirm your tour promptly, regardless of your time zone. With Juve Travel Peru, your adventure starts the moment you contact us.
At Juve Travel Peru, responsible travel isn’t just a principle—it’s our passion. We design every experience to protect Peru’s biodiversity, celebrate cultural heritage, and empower local communities.
Your journey with us becomes a source of positive impact:
- We partner with local families and small businesses.
- We ensure our staff and guides are fairly compensated and valued.
- We take steps to reduce environmental impact and promote sustainable tourism.
When you travel with us, you’re not just seeing Peru—you’re supporting it. Join us in creating meaningful travel that gives back.
Travel with peace of mind knowing we’ve got your back—day or night, weekday or weekend. Our dedicated travel specialists have years of on-the-ground experience in Peru, and they’re here to assist you every step of the way—from planning to departure and beyond.
Need to make a change? Have a last-minute question? We’re just one message away. With Juve Travel Peru, you’re never traveling alone.
Ready to Travel Differently?
Choose Juve Travel Peru for authentic, personalized, and responsible travel experiences led by local experts who truly care. Let us help you design the adventure of a lifetime—crafted with love, backed by knowledge, and rooted in Peru.
Start your custom journey today. Peru is waiting.
Our Commitment to Responsible Travel
At Juve Travel Peru, our company culture is deeply rooted in the principles of responsible and sustainable tourism—not just avoiding harm, but actively doing good.
We believe that travel should be a force for positive change. That’s why we’re committed to protecting the natural environments we explore, empowering the communities we visit, and preserving the cultural heritage of Peru. Every tour we design, every guide we work with, and every traveler we welcome is part of this mission.
When you travel with us, you’re not just visiting—you’re giving back, helping to sustain the very people and places that make Peru so special.
Read moreWhy Juve Travel?
The success of your trip is our greatest pleasure
Best Price Guarantee
Direct agency, price match guarantee
Travel with Peace of Mind
Pay upon arrival, free cancellation, no consultation fees
Authentic Experiences
Authentic moments crafted by local experts
Instant Support
Our local experts offer 24/7 support in Spanish
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